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12 Cruelty Free & Vegan Toothpaste Brands To Keep You Smiling | Sustainable Fashion

Toothpaste is one of the most regularly used body care products around—meaning it’s one of the most important when it comes to making our daily routines a little more ethical.

For pearly whites with a positive impact on our planet, we picked away the plaque and came up with some of the best brands for cruelty free toothpaste alternatives

If you like Piña Colada and getting caught with a beautiful smile, check out one of our favorite Etsy shops, Scent Cerae, for their unique, fluoride-free, zero waste, vegan and cruelty free toothpaste tabs.

etee is continuously making us smile, and their newly released Chewpaste tabs with fluoride and without animal testing are worth trying out (they also have a fluoride-free option). 

Unpaste offers vegan toothtabs (with fluoride) from a German company that adheres with EU regulatorly bans on animal testing ban for cosmetics products. 

Aside from daily flossing and brushing in a circular pattern, what’s the secret to finding the best cruelty free toothpaste

We open wide and say “AHHHH” so you can take a peek inside the process at the bottom of the article. 

And a quick note on packaging: some of the brands on this list still package their toothpaste in plastic tubes. Check out Terracycle’s Oral Care recycling program to recycle these tubes properly (or buy your own box!).

*This post contains affiliate links

Cruelty free toothpaste with fluoride:

  • etee
  • Naked Company
  • Unpaste
  • Dentabs
  • Tom’s of Maine

Cruelty free toothpaste without fluoride:

  • Georganics
  • Dr. Bronner’s
  • Green Beaver
  • Scent Cerae
  • My Magic Mud
  • David’s Toothpaste
  • Green People

Image by etee
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*Note: etee’s dental products are vegan but they are not a 100% vegan company. They do use palm oil in some of their products but are looking for more sustainable options.

How about starting the day with a minty vanilla flavor and zero plastic?

That’s what you’ll get in the little glass jar from etee.

Chewpaste chewable toothpaste tablets are made from kaolin and Canadian glacial clay, baking soda, a sulfate-free foaming agent, and fluoride for extra support with keeping cavities at bay (though they also have a non-fluoridated version).

When you run out, just order a zero waste refill in a compostable pouch.

If you want plastic-free personal care and home essentials, this is the brand for you! 

While not all Etee products are vegan—they got their start with beeswax wraps, after all—everything is cruelty free. Their dental products are vegan friendly.

etee’s factory runs on renewable energy and they use plastic-free packaging. Since the brand launched, they’ve prevented over 100 million single-use plastics from being thrown away.

They’re also currently working on a program that will help them support marginalized communities.

They are continuing to look for alternatives to the use of palm oil in their products.

Available: etee

Image by Naked Company
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Naked Company make use of ingredients like sodium bicarbonate, sodium lauroyl glutamate (a gentle, plant-based surfactant), and cellulose.

All while staying far away from “nasties” like SLS, carrageenan, propylene glycol, triclosan, and DEA.

Choose between fluoride and fluoride-free tablets.

All products are vegan and cruelty-free. Nothing (down to the ingredients) has been tested on animals.

They’re also plastic-free and come in a kraft paper pouch with a removable and recyclable aluminum lining.

Some of their ingredients (microcrystalline cellulose, sodium lauroyl glutamate and magnesium stearate) are derived from palm oil. The Naked Company has advised that they sources these ingredients from sustainable sources.

Naked Company wants to see more body care products in their birthday suits. 

In other words, they want to get rid of unnecessary chemicals, minimize packaging, and bare all about ingredients. 

For every product sold, a tree is planted by One Tree Planted to help support reforestation in the Amazon.

Available: Etsy

Image by Unpaste
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*Note: We have attempted to confirm policies directly with this brand but have not received any response to date

Unpaste’s easy-to-use tooth tabs use micro cellulose to polish your teeth gently.

The BDIH-approved tablets are free from harsh ingredients like artificial colors, petroleum-based ingredients, palm oil, SLS, and preservatives.

Certifying body Aktion-zahnfreundlich e.V. can also attest to the tablets’ safety.

They offer both fluoride and non-fluoride options. They are vegan friendly and cruelty free.

Like many others on this list, these tablets come sans plastic in a certified compostable packet printed with organic ink.

Unpaste only does tooth tabs, but that’s enough to have a positive impact.

Not only is their product less abrasive and better than toothpaste at providing that super-fresh-after-the-dentist feel, but it’s far better for our planet, too.

Unpaste’s cruelty free toothpaste tablets are available at many zero waste online stores, as well as some brick-and-mortar bulk shops in the U.S.

Available: EarthHero

Image by Dentabs
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*Note: Dentabs contain two ingredients regularly derived from palm oil. We have reached out to confirm this brand’s policies but have not received a response as yet.

Denttabs is a German company committed to a toothpaste alternative that is 100% free from plastic, preservatives, artificial stabilizers, and any other unnecessary ingredients.

Menthol provides a minty flavor and microcellulose polishes your teeth to make them smooth and shiny (and thus less likely to provide a place for plaque to form).

The cellulose is FSC certified and sustainably sourced from the EU, too! They offer tablets with fluoride although a non-fluoridated option is also available.

Something different – they now also have a strawberry-flavored variety for kids!

Both types of tooth tablets come in fully compostable, cornstarch-based bags.

The vegan and cruelty free toothpaste alternative is produced in a resource-saving and animal-saving manner. Adhering to EU law, no animal testing is permitted. 

While they don’t use palm oil directly, they do use two ingredients (magnesium stearate and sodium lauroyl glutamate) that may have been derived from palm oil. 

In which case, they only use that which has been sourced sustainably but are looking for alternatives. 

Available: Dentabs

Maine #crueltyfreetoothpaste #vegantoothpaste #sustainablejungle” class=”wp-image-2018892 perfmatters-lazy” width=”500″ height=”750″ data-src=”” data-”>Maine-.jpg 1000w,–200×300.jpg 200w,–683×1024.jpg 683w,–768×1152.jpg 768w” data- loading=”lazy”>Maine-.jpg” alt=”Toothpaste is probably the most regularly used body care product around which is why it was one of the first products we scrutinized for sustainable, cruelty free toothpaste alternatives… Image by Tom’s Of Maine #crueltyfreetoothpaste #vegantoothpaste #sustainablejungle” class=”wp-image-2018892″ width=”500″ height=”750″”>Maine-.jpg 1000w,–200×300.jpg 200w,–683×1024.jpg 683w,–768×1152.jpg 768w” >
Image by Tom’s Of Maine
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*Note: Some Tom’s of Maine Products contain bee products however there are vegan options available. We have attempted to confirm policies directly with this brand but have not received a response

Tom’s Of Maine offer a huge range of oral care products and cruelty free toothpaste for every need, including for anti-cavity, enamel strength, sensitive teeth, and whitening. 

Tom’s of Maine are certified Cruelty free by PETA.

However, they are owned by Colgate-Palmolive, which does test on animals. Ethical Consumer suggests sending Colgate-Palmolive a tweet or an email to let them know how you feel about this. 

Their toothpastes contain ingredients commonly sourced from palm oil. Tom’s of Maine sources palm oil from RSPO certitied (or the “equivalent standard”) suppliers.

Some products contain bee products so check the labels if you are after a vegan toothpaste.  

Their ingredients are all naturally sourced and derived and they exclude common ingredients considered to be toxic.

However they do say that they provide a choice on ingredients like fluoride and SLS by providing both options so do be sure to check the labelling if you’d like to avoid certain ingredients. 

Tom’s of Maine uses fully recyclable toothpaste tubes that can be recycled with other #2 plastics.

Just be sure to look for the recycle symbol as Tom’s tubes weren’t always recyclable. If you have an older tube, you will likely need to recycle through Terracycle with which Tom’s of Maine partners.

Tom’s of Maine was founded by Tom and Kate Chappell in (you guessed it) Kennebunk, Maine way back in 1970.

Well ahead of its time in creating safer personal care products. 

This certified B Corp gives 10% of their profits to nonprofit organizations, encourage their employees to use 5% of their paid time to volunteer with an organization of their choice.

They were acquired by Colgate-Palmolive in 2006, a decision that upset many customers given Colgate-Palmolive does not live up to the same ethical standards as Tom’s of Maine

Available: iHerb 

Image by Georganics
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This next brand will put a clean, fresh feeling in your mouth, without all the nasties in normal toothpaste. 

Georganics zero waste toothpaste products are fluoride, SLS, animal-byproduct, palm oil, and glycerin free.

Instead they contain organic plant oils, antibacterial activated charcoal, or a sensitivity-reducing, enamel-strengthening blend of calcium carbonate and sodium bicarbonate—depending on which product you choose.

Speaking of, they offer three different forms of cruelty-free toothpaste: toothpaste tablets, a creamy paste, or tooth soap.

In everything except the tooth soap, there’s a flavor for every palate, including English peppermint, spearmint, ginger, red mandarin, tea tree, and pure (unflavored). 

Most Georganics products come packaged in reusable glass jars (with a bamboo application spatula for the paste). Only the tooth soap differs, as it comes in a compostable cardboard tube.

The UK’s Georganics is a cruelty-free dental care company that makes not just toothpaste, but mouthwash (both in liquid and tablet form), zero waste floss, and dental vitamins, too.

Everything is made in England using mostly locally sourced ingredients.

Aside from the ethically sourced peace silk floss, everything they make is vegan.

Being a zero waste company, meaning zero waste packaging for all products (refillable for those in the UK!), as well as compostable kraft paper shipping boxes and vegetable ink labels.

If that’s not enough to put a smile on your face, Georganics regularly donates to The Ocean Cleanup.

Available: EarthHero | Ethical Superstore (UK)

Image by Dr. Bronner’s
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*Note: Dr. Bronner’s have gone the extra mile to ensure their palm oil is truly ethically and sustainably harvested.

Dr. Bronner’s toothpastes aren’t just absent animal byproduct, but also exclude detergent foaming agents, fluoride, artificial colors, flavors, preservatives, or sweeteners.

We’ve personally tried a couple of different Dr. Bronner’s cruelty-free toothpastes – both the cinnamon and peppermint flavor!

We seem to be divided on which is better, but the cinnamon sure is unique. They also offer Spearmint and Anise flavors.

They’re all 70% certified organic and the packaging, while plastic, is 100% recycled and is also recyclable.

While more ethical options are not always widely available, in the USA, Dr Bronner’s cruelty free toothpaste is widely available at Walmart and Target.

Dr. Bronner’s are one of the most sustainable brands around with one of the best cruelty free toothpastes on offer.

Their large range of skincare, haircare and dental products are organic, cruelty free, vegan and contain palm oil that is genuinely sustainable and ethically sourced.

They are certified cruelty free by Leaping Bunny and certified vegan by

Dr. Bronner’s is a B Corp company with an innovative approach to fair-trade and a lot of charitable partners.

Though their palm oil is not RSPO-certified (which is no guarantee that “sustainable” palm oil is truly sustainable), it is sustainably harvested from farmlands in Ghana. 

There they work with small growers to help them convert to organic practices and palm oil processing plants based on the traditional system commonly used by women entrepreneurs.

Read more here or watch this short animation about this truly Fair-Trade palm oil.

Available: Amazon  |  Nourished Life (AU)

Green Beaver Company #crueltyfreetoothpaste #vegantoothpaste #sustainablejungle” class=”wp-image-2018891 perfmatters-lazy” width=”500″ height=”750″ data-src=”” data- data- loading=”lazy”>Green Beaver Company #crueltyfreetoothpaste #vegantoothpaste #sustainablejungle” class=”wp-image-2018891″ width=”500″ height=”750″ >
Image by The Green Beaver Company
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*Note: while all Green Beaver’s toothpastes are vegan, a few of their other products contain honey or beeswax (read more below)

Green Beaver’s toothpaste was one of the first products they developed. They have been cruelty free from the beginning and are PETA certified.

They have a range of flavors like cilantro mint, cinnamon, frosty mint, green apple, spearmint, star anise, and zesty orange.

According to a number of reviews, this is a really effective vegan and cruelty free toothpaste.

They’re made from natural ingredients such as lemon/mint/tea tree extracts, silica, calcium carbonate (natural mineral whiteners), and glycerin (note this is derived from coconut oil).

As for the environment, their toothpaste is entirely organic and palm oil-free and their packaging includes post-consumer recycled plastics.

Green Beaver is a family-owned business that manufactures hand-made certified organic personal care products (like eco friendly deodorant).

In fact, they were first Canadian company to be microbead-free since day one.

All their products are home” target=”_blank”>EcoCert certified and 100% cruelty-free, palm oil-free, and natural.

Most are vegan friendly, the exceptions being their lip balms and sunscreen lotions, which contain organic beeswax and honey from the Hockley Farm.

They try to source as many local organic ingredients as they can to reduce their carbon footprint.

They’re also involved in a number of initiatives and charitable partnerships, like ‘The Fur-Bearer Defenders’.

Available: Amazon  |  Amazon (UK)

Image by Scent Cerae
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Pina colada, matcha mint, mint chip, fresh strawberry, cinnamon roll… certainly we’re not talking about cruelty free toothpaste, right?


With Scent Cerae, the sometimes dreaded task of brushing teeth comes with a fun and exciting twist.

These tooth nibs look (dare we say) cute, and their impact is just as adorably small.

Made with natural ingredients like coconut oil, calcium carbonate, sodium bicarbonate, white kaolin clay, and freeze-dried fruit powder, you won’t have to Google any unfamiliar or confusing ingredients.

All of the above are non-abrasive, 100% biodegradable, and fluoride-free.

Your first order will be sent in a waterproof tin perfect for travel and refills are available in compostable kraft paper envelopes.

Scent Cerae is a Phoenix, Arizona-based shop that was founded by an eco-travel expat.

Sherae started the brand after she spent time living in Asia. She had trouble finding her favorite products there, so she started to experiment with making her own natural and organic skincare, haircare, and oral care products.

Everything she makes is ethical and sustainable, down to the local ingredient (for most things).

Nasty ingredients like petrochemicals, parabens, phthalates, SLS, SLES, and palm oil are avoided and everything is cruelty-free and vegan friendly.

All products come in plastic free packaging. Even the labels are certified biodegradable and compostable!

Sherae and her brand regularly support organizations like Hope Products and participate in clean-ups with the Audubon and others.

Available: Etsy

Image by My Magic Mud
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My Magic Mud specializes in active charcoal oral care (dental floss, toothpastes and tooth powder) and cruelty free whitening toothpaste.

Made in the USA, these vegan toothpastes are free of synthetic chemicals, Leaping Bunny cruelty free certified, non-GMO and fluoride free.

Many of their ingredients are organic.

Their toothpaste range includes Mint Hemp Oil, Peppermint/Spearment Silver Charcoal Whitening, and Cinnamon/Peppermint/Spearmint/Wintergreen Charcoal Whitening. 

Overall, Magic Mud’s vegan toothpaste’s have gained some great reviews and have a bit of a cult following in the USA. 

My Magic Mud are a family owned business hailing from Texas.

They’ve taken A LOT of care in manufacturing oral care products (including eco friendly toothpastes and toothbrushes).

They’re vegan friendly and certified cruelty free by Leaping Bunny.

They are also certified by the Natural Cosmetics Standard since their products do not contain any palm oil, SLS, flouride or glycerin.

The essential oils used in their products are sourced from organic growers and they’re non-GMO certified. You can watch My Magic Mud’s short video here for more of their story.

Available: iHerb  |  Biome Stores (AU)

Image by David’s Natural Toothpaste
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*Note: We have attempted to confirm policies directly with this brand but have not received a response

David’s Toothpaste came rocketing onto the natural and cruelty free toothpaste scene in 2015.

They have 4 flavors to choose from and a super elegant design (not something you normally see in the toothpaste world!) 

Their toothpaste is vegan friendly and Leaping Bunny certified cruelty free.

The ingredients are sourced and derived from nature (predominantly in the USA) and the formulas are free of artificial flavors, artificial preservatives, artificial colors, and artificial sweeteners.

Their ingredients appear to be palm oil free however we have not received confirmation from David’s.

They are unique in particular because their packaging is made from aluminium with a Food Grade Non-BPA liner.

Aluminium is easier to recycle than plastic however, as a conscious consumer, there are a few things that you’d need to do to recycle properly. Per the website:

1. Take some scissors or shears and cut off both ends of the tube.
2. Cut a slit the full length of the tube to fold open the tube to access the inside of the tube for cleaning….the edges of metal are sharp, so please be careful.
3. Wash off the excess paste with running water….toothbrush can be helpful here for removing all the paste.
4. Discard metal in recycle bin. It will be up to your local waste management provider to properly sort/recycle as [David’s Toothpaste] do not currently take back used tubes for recycling.

David’s Natural Toothpaste was founded by Eric David Buss after four years of research and development to create a better alternative to what was available:

“Davids was founded with one vision….create the highest quality premium natural toothpaste with a commitment to sustainability…the sustainability of nature, the sustainability of American jobs, and the sustainability of your health…the sustainability of nature+america+you.”

David’s is a great cruelty free toothpaste option for those based in the USA who want to support local jobs.

98% of their ingredients are of USA origin, “supporting the sustainability of the USA economy and American jobs”. We assume this means ethical ingredient sourcing however we have not received confirmation from David’s.

Their paperboard packaging only comes from forests protected and managed by the Forest Stewardship Council (FSC).

Available: EcoRoots 

People Organic #crueltyfreetoothpaste #vegantoothpaste #sustainablejungle” class=”wp-image-2018883 perfmatters-lazy” width=”500″ height=”750″ data-src=”” data-”>People-Organic-.jpg 1000w,–200×300.jpg 200w,–683×1024.jpg 683w,–768×1152.jpg 768w” data- loading=”lazy”>People-Organic-.jpg” alt=”Toothpaste is probably the most regularly used body care product around which is why it was one of the first products we scrutinized for sustainable, cruelty free toothpaste alternatives… Image by Green People Organic #crueltyfreetoothpaste #vegantoothpaste #sustainablejungle” class=”wp-image-2018883″ width=”500″ height=”750″”>People-Organic-.jpg 1000w,–200×300.jpg 200w,–683×1024.jpg 683w,–768×1152.jpg 768w” >
Image by Green People Organic
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*Note: These toothpastes are 100% Vegan however not all Green People products are vegan. We have attempted to confirm policies with this brand and have never received a reponse

Green People’s cruelty free toothpastes are vegan and non-toxic.

They do not contain any SLSs, parabens, colorants, foaming agents, synthetic fragrances or irritating emulsifiers.

As for the taste, it’s a bit more like your standard ordinary toothpastes which will suit those of us who are a little less adventurous or are adjusting to the al natural side of things. They come in a number of flavors including citrus & aloe vera, peppermint, and spearmint.

There are also a couple of cruelty free kids toothpaste options in the same flavors.

Their packaging is made of PP or HDPE plastics which contain no phthalates and are 100% recyclable, but not made from recycled materials.

Please ensure you recycle these tubes properly.

Green People is based in the UK so this is is a great option for those looking for cruelty free toothpaste in the UK

Beyond toothpaste, they offer an impressive range of organic, chemical-free beauty products that includes hair care, skincare, and makeup.

All are cruelty free and many are also vegan friendly.

They are PETA, EcoCert, and Soil Association (organic) certified and they source fair trade ingredients wherever possible.

Their products do contain palm oil, however, they source palm oil from countries where there are no native orangutans where no new deforestation is occurring.

We reached out to them on this point to get more information but have never received a response.

Green People’s packaging is recyclable and they support a variety of charities from children’s hospice to marine conservation.

Available: Green People |  Amazon

Oftentimes the terms vegan and cruelty-free are used interchangeably. 

At its heart, each term refers to the protection of our furry and not-so-furry animal friends and their rights.

However, there is a critical difference that’s important to recognize when looking for the best vegan and cruelty-free toothpaste.

  • Cruelty free products are not tested on animals, but in some cases, they may still contain animal ingredients or animal by-products—which doesn’t make them so cruelty free, now does it?
  • Vegan products are those made without any animal ingredients or byproducts. However, vegan products may still end up being tested on animals—which makes them not cruelty free!

While you may find a cruelty free sunscreen that hasn’t been tested on animals, it may still be made with glycerin that’s been derived from animal parts, making it not vegan friendly.

Quite the ethical gap between cruelty free and vegan, isn’t there?

All of this is to say that when looking for body care products or makeup (like cruelty free concealer), look for both qualifiers.

Most well-known conventional toothpastes (like Colgate, Oral-B, Sensodyne, Crest and Aquafresh, to name a few) are nearly all owned by the same 3 holding companies – Church & Dwight, GlaxoSmithKline, and Procter and Gamble.

Which means they’re tested on animals.

What is surprising though is that they’re likely to be vegan friendly as they don’t contain any animal ingredients or animal byproducts.

To us, the combination of vegan and cruelty free in toothpastes is the way to go!

Your run-of-the-mill toothpastes usually contain a cocktail of unhealthy and harmful chemicals. Many of which are absorbed by the cells in your mouth (which is, like our skin, porous), like:

  • Triclosan: An antibacterial chemical linked to antibiotic resistance and endocrine disruption.
  • Sodium lauryl sulfate (SLS): A foaming agent known to cause skin irritation, canker sores, and various dioxanes (carcinogenic byproducts).
  • Microbeads: Tiny plastic pellets used in a variety of body care products. Our marine wildlife end up eating these plastic bits and we, as a result of eating fish, also end up ingesting them. Thankfully, most countries these days have banned this ingredient.

What about fluoride? Fluoride is a cavity prevention ingredient abundantly found in water supplies around the world and toothpastes. This additive has been coming under fire as unnecessary and unhealthy, though the nutrition/fluoride-good-or-bad” target=”_blank” rel=”noreferrer noopener”>jury is still out on whether or not it is actually detrimental to our health.

Many dentists (including ours) still insist on including fluoride in your routine which is why we continue to include options with fluoride on this list. 

If this is your first time visiting Sustainable Jungle, our approach to sustainable beauty and personal care is to look for brands and products that are:

  • vegan
  • cruelty-free
  • non-toxic
  • palm oil-free
  • have ethical ingredient sourcing policies
  • use thoughtful packaging: generally these days we look for zero waste packaging – we give brands with packaging that is not zero waste an “orange” rating, reserving “green” for only the most sustainable packaging alternatives

We hope this list has made you smile… in more ways than one!

If there’s anything that makes us grin from ear to ear, it’s learning about so many ethically minded companies that are doing their bit to make a difference in the world.

Please do share this list of vegan and cruelty free toothpaste brands with your friends so we can all have a plaque and cruelty-free smile.

Also be sure to check out our articles on zero waste toothpaste and zero waste toothbrushes for the lowest impact teeth cleaning solutions.

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