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Make Your Brand Stand Out With Custom Apparel

A great way to get your brand to stand out is creating custom apparel! From polo shirts and t-shirts to jackets and sweatshirt – there are many styles to choose from. When creating custom apparel, one of the most important decisions you’ll encounter is which imprint method to use. There are many imprint methods that will help your company’s logo look fresh and distinct. If you’re wondering which imprint method works best, or what the difference between the two most popular imprint methods are – you’ve come to the right place.

The two most popular imprint methods are embroidery and screen printing. Each method is unique in their own ways and will definitely make your logo (or design) pop!

Screen Printing

Screen printing, also known as silkscreen, is the process in which your design gets printed on a screen and ink is then spread atop of the screen, leaving your logo printed on the shirt.

If you’re planning on purchasing a bulk order and are on a budget, screen printing would be the perfect imprint method! Screen printing is the inexpensive way to print your logo on tees and other promotional products.

Cost is usually determined by the number of colors used, the number of imprint locations, and how many pieces you’re planning on getting imprinted. The price breakdown is as follows:

  • The more colors used, the more expensive the cost per unit will be
  • Having more than 1 imprint location will raise the cost per unit
  • The more shirts printed, the less expensive the cost per unit will be

Although it may seem like this method is the way to go, this screen printing does have some downsides. For instance, printing on polyester can cause various problems. When printing on polyester, sometimes the ink will not set and will cause discoloration due to mix of colors from one print to the next. Because of this problem, printers will usually have a polyester fee that can sometimes be up to an additional 25% added to the printing fee.


Embroidery is a great way to make your logo stand out and look polished and professional (compared to screen printing). With this method, you logo will not only look polished but it will last for a long time.

With embroidery, it’s a relatively easy and fast process. Your embroidered will first digitize your file and input it into their embroidery machines to get embroidered. Most embroidery orders should take about 5 business days, but orders can sometimes be completed within 1-2 days.

The only problem with embroidery is that it can get very costly, compared to screen printing BUT keep in mind that you’re paying for a long-lasting quality made product. Some fees you may encounter are:

  • Digitizing fees (can sometimes be waived if your logo is already digitized)
  • Stitch count: the more stitches, the more expensive it will be
  • The more you order, the less cost per unit
  • Type of item being embroidered + location: If you’re planning on getting some hats embroidered, some companies may charge an extra fee per piece

In conclusion, both imprint methods both have their own pros and cons. Screen printing is a great cost efficient method when it comes to ordering in bulk. Embroidery is for those looking to make their logo look polished and wants their logo to look polished on their apparel for a long time.

Whether you decide to go with embroidery or screen printing for your custom apparel, I’m sure that your logo or design will stand out!

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