The name says it all. White Label SEO are the SEO services, provided with a white label, i.e. sans a brand name attached. It is the new generation of Search Engine Optimization Services.
UNDERSTANDING SEO SERVICES
SEO is Search Engine Optimization and it is very important to make a website view-able. Search Engines bring in maximum website-traffic and sales. Thus, Search Engine Optimization directs the viewers looking at them towards your website as the solution-finder for what they are looking out for. It includes and requires various tools and technologies for analyzing websites for traffic and then sort these issues out.
UNDERSTANDING WHITE LABEL SEO PROGRAMS
Let us first understand the ‘White Label’ part. Supposedly you are a company that offers a product or a service to its customers. Your product budget shall then include the product development costs as well as its marketing costs of selling to the users. But, some companies are either reluctant to connect with the users directly or due to budgetary aspects, may be looking out to eliminate marketing costs. In either of the scenarios they could lookout for a ‘White Label’ strategy, wherein, their product or service is made available to a reseller at a discounted price. These services can then further be sold to other customers by these resellers with their own brand tags and earn the premium over and above the price to be paid to the parent company. Rice, Wheat, Sugars, etc. available in renowned supermarkets with their personalized tags are all examples of this market concept.
ADVANTAGES OF WHITE LABEL LOCAL SEO MARKETING
There are many unique advantages to this concept of product development and selling:
• The resellers gain complete freedom on their behavior with the tentative clients. They are able to approach, handle and sell products to a varied clientele base as per their own choice and perspective and earn therein.
• This concept provides an optimum work opportunity for individuals who have a ready client base for SEO services, but are unaware of technicalities involved. Moreover, the final client tends to gain by works of a robust and experienced base
• It helps in promoting scalability of the parent company without involving many funds for expansion.
In this business model the parent company require less of funds as well as no marketing budget. Thus, they are profiteering. The resellers gain SEO services at lower costs and end up earning premium over them. Thus, they too are profiteering. The customer gains experienced services at the end of the day. Thus, everyone gets a sweet pie.